The Paragraph

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The Default Is a Recommendation

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A box is already ticked. Continuing requires no action; changing it requires attention. The design has made one outcome easier before the person has considered either.

Defaults can be helpful. They spare people unnecessary work and can make a service usable without demanding expertise. But a default also expresses a judgement about what should happen when attention is limited.

That judgement deserves the same scrutiny as a written recommendation. Whose interests does it serve? What consequence follows? How easily can it be changed?

A person who leaves a setting untouched has not necessarily expressed a considered preference. Sometimes they have simply continued through the path prepared for them.

Good design can use defaults while remaining honest about that difference. Ease should support a choice rather than be quietly converted into evidence that the choice was desired.


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